influenceWikipedia defines Influencer Marketing as “(also Influence Marketing) is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole.”

In a nutshell it means identifying those people in your industry or niche that are regarded as experts and have influence in your market. The challenge is identifying them. Hubspot recently published an infographic that details a few great ideas.

“Influencer marketing calls for engaging the people who have an audience, shape conversations, set trends, and impact how your brand is perceived.” ~ Hubspot

So how do you identify the influencers? Here are a few of Hubspot’s recommendations:

  • Got to conferences
  • Find people with high quality content
  • Design a strategy
  • Grow your network before you need them
  • Focus on next generation leaders
  • Add value to them first
  • Trust is key, not the number of followers
  • Build real relationships
  • Competitors are an excellent source

Craig Rodney from Cerebra has released an outstanding report “Influence for Sale” which you can download free of charge here.

“Influence is a tricky beast. While we know it exists and can see it at work, we struggle to accurately measure it. We can measure reach, but influence has some magic to it that we can’t quite quantify. What we do know is that influence is important – and we want it.” ~ Craig Rodney.

Identifying and cultivating relationships with the influence marketers is just the first phase. What needs to happen next? Let me know what your thoughts and ideas are in the comments below.


Diana Heuser specialises in e-Business and Publishing Resources for Authors. Connect with Diana Heuser on her personal website, via Twitter @DianaHeuser or on Google+.   Join our free Group “Secrets To Publishing A Book on Facebook. You will find it interesting. Request to join here.

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