(This tutorial is available in PDF format in the Store –  Free)

A great way for you to get exposure to your books is to create a separate page on your blog or website with an Amazon store widget that links directly to your books on Amazon. From an SEO perspective, having an aStore creates an outward bound link to Amazon which is an ‘authority’ site.

I will take you through the steps required to get it done. When you have finished the tutorial you will have a store that looks like this: Diana Heuser’s Books.


1. Amazon Associate Account

Before you can do this, you have to sign up for an Amazon Associate account. This allows you to become an affiliate for any of Amazon’s products but it is required to set up an aStore functionality.

Once you have created your account and received your confirmation email you can get started.

2. Creating an aStore

Search for one of your books on the Amazon store. When you have found it, look above the book for a graphic bar that looks like this:


Select the option that says “Add to aStore”.


Either select a Tracking ID or create a new one by clicking on “Manage” for this page of yours.



Enter the tracking ID. You use any combination of letters and numbers that will make sense to you.


Now select your tracking ID.



Once you have clicked on “Add an aStore” the following screen appears:


Complete the details as I have. Remember to put the link to your website where you will be displaying your books on.


Then click on “Add Category”

I have used the description “My books” for the category. And now you can start adding your books to the store by clicking on “Add Products”.


Search for your books using either the ASIN or your author name as a keyword.

A list of your books will come up and all you need to do is click on “Add”.


When you have added all your books, you will see them in the box on the left hand side of your screen.


Now click on “Back to Category Pages”.


And then click on “Continue”.



3. Edit Colour and Design

Using the fields on the left you can customise your store colours to match those on your website.


Once that is done, name your store and then click on “Continue”.



4. Sidebar Widgets

You can decide what additional links you would like to appear in your store. For the purpose of my books, I kept it very simple and just removed all the sidebar options.


When you are happy with the settings, click on “Finish & Get Link”.

5. Publishing your store on your website


Log into your website. I am assuming you are using WordPress for the purposes of this tutorial.

When you are logged in, create a new page and call it “My Books” or whatever name you want to give it.

Copy the html code given to you by Amazon into your page and publish the page.




Your book store is now published. This is what it will look like.

I hope that this has helped. Please drop me an email if you have any questions or challenges.


Diana Heuser specialises in Publishing Resources for Authors at her business site Secrets to Publishing a Book. You can also join her free Facebook group here or join her Elite Membership Group.

You can follow her on Google +, LinkedIn and Twitter or visit her personal website.

Send to Kindle