Why Collaboration is Sexier than CompetitionWhen a group of people get together and focus all their energies on a single outcome, the results can be so outstanding that they are almost magical. What makes it even more interesting is that if this group of people are technically speaking in ‘competition’ with each other.

Matt Stone from Buck Books ran a promotion on self-publishing books on Amazon. He invited six other authors in the self-publishing genre to participate. The authors included Steve Scott, Derek Murphy, Tom Corson-Knowles, K.M. Weiland, Derek Doepker and myself. We are all targeting people who want to self-publish their books and need help doing it. Between the seven of us there were twelve books in total on self-publishing and marketing. It was a real treasure trove of books from some very talented authors that I admire and respect.

Each author agreed to drop the price of their books for the duration of the promotion and then their books were listed on Buck Books. All seven of the authors helped to promote the event by driving traffic to the website using their social media accounts and emailing their lists of subscribers.

What happened then is the magical part of the story. This morning when I woke up, my book (How to Publish and Sell 100 Copies of your Kindle Book) had hit best seller status in a category. I was semi-hysterical with excitement because that has never happened to me before. Try containing yourself at 5am in the morning without waking up the neighbours.



 Now I was very interested to see what had happened to the other author’s books and look what I found.







The only book that did not have a best seller status badge on it was this one but if you take a look at her book ranking she did incredibly well with this book.



Everybody who took part in the joint promotion won.

I have always believed that collaboration is the only way to build a solid long-term business. Last year in November I wrote a blog post about this collective power entitled ‘The Attitude of Abundance”. This joint promotion through Buck Books just proved my point again.

I cover this concept of collaboration in my new product “30 Days to Sizzling Author Website Traffic” in detail.

How have you used collaboration? I would love to hear your stories please in the comments section below.

Diana Heuser

P.S. Talking about collaboration, we are running the Book Blog Train again on the 19th and 20th of September. You can learn more here on how to join.

Diana Heuser specialises in e-Business and Publishing Resources for Authors. Connect with Diana Heuser on her business website, via Twitter @DianaHeuser or on Google+.   Join our fabulous free Group “Secrets To Publishing A Book on Facebook”. You will find it interesting. Request to join here.



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