amazon

I believe that using Kindle Unlimited is a good idea for you as an author to get traction in the market place for your books. Although my primary reasons for recommending that you enroll is to get massive exposure to your books, you will still make money.

If you have your books priced between $0.00 and $2.99 normally then you will make a reasonable portion of that back if people read past the 10%. Your books just need to be a good read to encourage the readers to continue past that point.

By taking advantage of Amazon’s massive customer base, you can put yourself on the map and in front of readers far quicker than you could trying to do it all yourself.

#1: Amazon Has the Largest Market of Readers.

According the latest statistics from Mashable, Amazon has 67% of the eBook market.

They also dominate the market (65%) in terms of online sales for both print and digital sales.

One resource I suggest you go and read is the Author Earnings Report that was brought out by Hugh Howey in July 2014.

Although Amazon have their own reading device in the form of the Kindle, ebooks sold via Amazon can also be read on personal computers, tablets and smart phones. This means that your market is not just limited to people with Kindles, but to anyone who has access to any form of electronic device.

From a new or midlist author’s perspective, it makes sense to publish your books on a distribution platform that has the potential to expose your books to the largest market possible.

#2: Kindle Unlimited Provides Greater Exposure to Your Book

I think Kindle Unlimited provides a great opportunity for authors to get a real foot in the door with their publishing.

Now you may not make as much money in the beginning as you would expect to but the real issue here is exposure. If you take a long term view to your writing and publishing career then my belief is you need to focus on exposure first and profit later.

With Kindle Unlimited being so new, I do not have the data to back this up, but what I can tell you is that by enrolling my books in the Kindle Select Program and utilizing the free promotion facility, it has generated a lot of traffic to my websites. It has also resulted in consistent sales for some of my books.

There is a strong possibility that someone who downloads your book through Kindle Unlimited may not read more than 10%, but here’s my thinking about it. I have not lost any money. The chances are that the person who uses Kindle Unlimited may never have bought my book if it were not ‘free’ for them. But now they have it, so it is available for them to read. With the limit of only having 10 books at a time, they decide to read it quickly just so that they can get another book. Then I get paid but I am not so concerned about being paid, as I am about them reading it and then possibly going to my website to get further information.

We as authors do not have any control over who buys our books and we do not know anything about our readers through Amazon. That is why the way you set up your books is critical when enrolling your book in Kindle Unlimited.

It is very important to ensure that you have a strong call to action at the very beginning of your book to encourage readers to go to your website and join your mailing list there.

I will discuss the various ways you can do this later on but this is a step you cannot miss.

#3: Amazon Will Market For You

If your book proves to be popular and starts ranking, Amazon’s algorithm will kick in and start marketing your book for you. This is where the real power comes in. Once Amazon starts highlighting your book in ‘Hot New Releases” and via email to their customers, your book becomes visible to hundreds of thousands of readers who are interested in a particular genre.

Here is an example of one of my books that got featured in an email to a reader that reads books in this genre.

Another very powerful marketing tool is the “Customers Who Bought This Item Also Bought” feature. By using the Kindle Select program you increase your chances of being featured in this section when buyers browse their genre of choice.

I recently enrolled one of my books back into KDP Select and ran a free promotion day. I had over 500 free downloads.

As a result, my sales increased. It’s not huge numbers but there were sales.

We as new and mid list authors do not have this kind of marketing oomph yet. Our goal of course is to get there, but for now it just makes sense to utilize the huge marketing power that Amazon yields to help us get there.

#4: The 10 book limit is actually good news

Now why would I say that? Let’s think about it for a minute. Readers are allowed a maximum of 10 books at any one time. If they want to borrow another one, then they have to return a book before they can download another one. But what happens if they really like a book and do not want to return it? That is going to happen more than once. A lot of readers read some books over and over again.

Here’s where it gets exciting. If they really like your book and do not want to return it, they are going to have to buy it to keep it.

That means you will get paid twice for the same book.

If your books are popular you will definitely make more money per book.

#5: Enrolling in Kindle Unlimited is not permanent

By enrolling your book in KDP Select you only have to keep it in there for 90 days.

Once the 90 days are over, you can re-evaluate your marketing strategy. Based on how well your book is doing, you can decide to enroll it again or change tactics and follow some of the methods that Shawn outlines in her section.

Kindle Unlimited is a brand new program and so I believe that there will be a lot of initial interest. By taking advantage of the new facility you as an author will get to ride the crest of the new popularity wave.

In Summary

I think using Kindle Unlimited is a good idea for you to get traction in the market place for your books. Although my primary reasons for recommending that you enroll is to get massive exposure to your books, you will still make money.

If you have your books priced between $0.00 and $2.99 normally then you will make a reasonable portion of that back if people read past the 10%. Your books just need to be a good read to encourage the readers to continue past that point.

By taking advantage of Amazon’s massive customer base, you can put yourself on the map and in front of readers far quicker than you could trying to do it all yourself.

What are your thoughts?

Diana Heuser

P.S. Steve Scott posted his perspective on Kindle Unlimited on his blog: 12 Thoughts on Kindle Unlimited.

P.P.S. Have you seen 30 Days to Sizzling Author Website Traffic?

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Diana Heuser specialises in e-Business and Publishing Resources for Authors. Connect with Diana Heuser on her business website, via Twitter @DianaHeuser or on Google+.   Join our fabulous free Group “Secrets To Publishing A Book on Facebook”. You will find it interesting. Request to join here.

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